Enterprise Mission：Supplying safe, excellent quality, low-cost raw material for the stock raising.

Enterprise Aspiration：To be the pioneer & centennial NB

Enterprise Spirit： Study, Blazing new trails, Cooperation, Dedicate oneself to one’s work

Enterprise Purpose：Satisfied by Customer, staff and society

Core Value NB for China & NB for the world

Brand Idea：To be the famous international brand

Enterprise Style：React rapidly, take action at once

Talent Concept：Personnel is the top source of the enterprise

Team Spirit：Success from Teamwork, Teamwork makes personality,

Creative Thinking：Over yourself, Pursue for excellent

Service Idea：customer satisfaction at the core

Safety Idea：Safety is the requirement for enterprise, All the more for family

Managing Philosophy：Save the most cost for customer

Managing principle：Common development and win-win cooperation

Quality Ideas：Quality is the life of an enterprise

Marketing idea：the leading high-quality, services and costs

Market philosophy：Market share is the centre

Technology Ideas：Technological innovation ahead

Development Ideas：To build a harmonious sustainable development